MS MR reveal “Criminals” video from How Does It Feel album + Start European Leg of Tour


Lizzy Plapinger and Max Hershenow of music duo MS MR are absolutely entrancing in their just-released, hyper-tinged music video for “Criminals,” featured on their new album How Does It Feel. VICE’s Noisey says: “New York-based duo MS MR have all of that PC Music, poppin’ colour schemes and epic narratives plus the kind of bombastic electro-pop that’s strategically placed on festival bills to rescue you from your late-afternoon downer.”

Watch the Charlotte Rutherford-directed video today:

Lizzy and Max say: “This video is a reflection on the internal conflict we’ve been facing over the past few months as our indie selves and their pop counterparts fight for creative control of MS MR. We find ourselves in an odd place as a band, having made the personal choice to explore where we might fit in in the shiny and seductive pop realm (especially given our ambitious goals), while truthfully still being two art kids locked away in our DIY studio, thriving off our own musical naiveté and thirst to push artistic boundaries. Are we on the right path? Have we come too far? Do we want a way out?”

Just last week, MS MR wrapped their How Does It Feel headline tour in the U.S., and tonight they kick off the tour’s European leg in Brighton, England at The Arch. See below for a full list of tour dates.

Featuring 12 brand new ecstatic, high-octane songs, How Does It Feel finds MS MR returning to the visceral, bare-bones intimacy that launched the band just three years ago. Their 2013 debut Secondhand Rapture had been recorded for a few hundred dollars in spare rooms throughout Brooklyn. For How Does It Feel, Lizzy and Max returned to their old stomping grounds in late 2014, specifically the neighborhood of Bushwick, where they rented a small room to hammer out new material. For the first time, the duo teamed up with fellow musicians to co-write new songs—Tove Lo for the album’s “Pieces” and MNDR for “Tripolar.” MS MR’s drummer Zach Nicita also co-wrote and co-produced a handful of new tracks. How Does It Feel is available everywhere now, including iTunes and Spotify.

MS MR on tour:
11/6 – Brighton, UK – The Arch
11/7 – Manchester, UK – Club Academy
11/8 – Glasgow, UK – Art School
11/10 – London, UK – Electric Brixton
11/12 – Brussels, Belgium – Orangerie
11/13 – Paris, France – Le Trabendo
11/14 – Amsterdam, Netherlands – Melkweg (Old Room)
11/16 – Zurich, Switzerland – X-Tra
11/17 – Munich, Germany – Technikum
11/18 – Frankfurt, Germany – Batschkapp
11/19 – Cologne, Germany – Gloria-Theater
11/21 – Hamburg, Germany – Mojo
11/22 – Berlin, Germany – Huxleys
11/23 – Prague, Czech Republic – Overtone Festival at Roxy


“Criminals” taken from MS MR’s new album HOW DOES IT FEEL.

Get the album on iTunes:
Stream the album on Spotify:

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